If you are a business owner in Northeast Ohio like I am, then you have had conversations like the one I had yesterday.  Here is what to do about it.

The “things are so bad…” conversation. Yesterday, this well educated and scarily smart business owner leaned closer over the table and whispered, “I think the real unemployment rate in Cleveland is probably over twenty percent.”  He went on to real off a bunch of facts and brutal realities about our area.  He capped it off with, of course, “Lebron really hurt this area.”

Boomtown. I was born in Cleveland and grew up in Elyria.  My father owned a construction company.  He moved us to Elyria in the early 60’s because it was booming.  For a year or two Elyria was the fastest growing city in the entire country.  Northeast Ohio was booming.  People were moving here from everywhere. 

We were at the top then.  We were making cars and steel and tires and machine parts and a whole bunch of other stuff and selling it everywhere.  Cash was being pumped into our region and people were following it.  Houses and schools and malls were being built and jobs were plentiful. 

Are we at the bottom now?  There were some down times between then and now.  The original oil crisis had lines at gas stations we’ve never seen again.  The original financial crisis had the savings and loan collapse and our government bail out plastered on the front pages.  Some say it is worse now.  Some think we are heading for a double dip. 

Boom then bust then?  So what did I say that stopped my friend and changed the nature of the conversation.  “Things come in cycles don’t they?”, I asked.  “You are saying we are at the bottom of the cycle right?  Well, what comes next?”  He brightened up a bit and asked, “So you’re saying we’ve got nowhere to go but up?”

We are in this together.  Belief is one thing action is another.  He sent me an email later on asking me for ideas on how we can help each other make money.  Now we’re talking! 

Action.  Don’t get your hopes up – get into action.  Positive attitude and positive thinking are important.  Positive action is necessary.  What are you willing to do?  Jim Rohn said, “Don’t wish it were easier, wish you were better.”  Ghandi said “be the change you want to see in the world.”  How can we be better – each of us has to work on ourselves – then we all become better.

Opportunity.  Here is just one little idea.  Positive cash flow is needed in our area.  Let’s focus on just that.  Companies that sell products and services outside Northeast Ohio bring cash into Northeast Ohio.  Let’s identify these companies and find them some referrals.  If you own such a company tell us about yourself so the rest of us can help you find business.  I just now created a Facebook page for this purpose.  It is http://www.facebook.com/pages/I-Refer-NEO/122978311079105?filter=1. Click now  and type in a sentence and a link to your website.  Take just this little action.  Let’s see what we can do together.

Better.  No matter how good we are – we can always be better.  I’m part of an organization dedicated to that belief.  What we’re learning from doing that with 10,000 business every week is available to you too.  Contact me (denniswillis@actioncoach.com).  Here is a link to a few videos of business owners of various size businesses who are succeeding at getting better results http://www.youtube.com/results?search_query=actioncoach+testimonial&aq=0.